{"id":9648,"date":"2021-04-12T07:00:28","date_gmt":"2021-04-12T05:00:28","guid":{"rendered":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/?p=9648"},"modified":"2026-02-12T00:46:54","modified_gmt":"2026-02-11T23:46:54","slug":"dog-heroes-vola-le-commerce-del-petfood","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/lifestyle\/family\/dog-heroes-vola-le-commerce-del-petfood\/","title":{"rendered":"Dog Heroes, vola l\u2019e-commerce del petfood"},"content":{"rendered":"<p><strong>Pi\u00f9 di 2 miliardi di euro di fatturato totale nei primi 8 mesi del 2020: <\/strong>vola il settore del petfood in Italia.<\/p>\n<p>L\u2019ultimo rapporto Iri-Assalco restituisce la fotografia di un settore in via di sviluppo e di digitalizzazione: da un lato il canale e-commerce, che cresce a doppia cifra dal 2018, ha toccato <strong>nel 2020 picchi del +220%<\/strong> (marzo 2020\/marzo 2019); dall\u2019altro <strong>le startup<\/strong> &#8211; che fanno dell\u2019online l\u2019unico canale distributivo &#8211; <strong>attirano le attenzioni degli investitori. <\/strong>E\u2019 il caso della milanese<strong> <a href=\"https:\/\/www.dogheroes.it\/\" target=\"_blank\" rel=\"noopener\">Dog Heroes<\/a><\/strong>, la startup italiana che, puntando sull\u2019online, mira a rivoluzionare in chiave &#8220;sana&#8221; il cibo per cani: la sua prima campagna di crowdfunding ha raccolto in sole due settimane oltre 450.000 euro di capitali, e punta al superamento dei 500.000 euro fissati come obiettivo. Capitali che si aggiungono a quelli gi\u00e0 raccolti dalla startup in pre-seed, per un valore totale prossimo a <strong>1 milione di euro di investimenti nel giro di un anno.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-9648 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-pappa.jpg'><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-pappa-1024x570.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-pappa-300x167.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-pappa-768x428.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-pappa.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-pappa-1024x570.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-Piierluigi-Consolandi-Marco-Lagana\u0300-founder_2-e1618178408311.jpg'><img decoding=\"async\" width=\"1024\" height=\"571\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-Piierluigi-Consolandi-Marco-Lagana\u0300-founder_2-e1618178408311-1024x571.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-Piierluigi-Consolandi-Marco-Lagana\u0300-founder_2-e1618178408311-300x167.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-Piierluigi-Consolandi-Marco-Lagana\u0300-founder_2-e1618178408311-768x429.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-Piierluigi-Consolandi-Marco-Lagana\u0300-founder_2-e1618178408311.jpg 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/04\/Dog-Heroes-Piierluigi-Consolandi-Marco-Lagana\u0300-founder_2-e1618178408311-1024x571.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Pasti sani e bilanciati per gli amici a quattro zampe<\/h3>\n<p>Dog Heroes nasce a Milano nel 2019 per iniziativa di Pierluigi Consolandi e Marco Lagan\u00e0. La startup propone <strong>\u201cdiete&#8221; studiate da un team di veterinari nutrizionisti per essere complete e bilanciate, volte a garantire il giusto apporto di proteine, vitamine e sali minerali<\/strong>, secondo le direttive FEDIAF per l\u2019alimentazione canina. <strong>I pasti sono personalizzati e perfettamente porzionati in base a razza, peso e stile di vita del cane<\/strong>, cucinati freschi con le stesse materie prime destinate al consumo umano <strong>e consegnati a domicilio ogni due, tre o quattro settimane<\/strong>.<br \/>\nFinanziata in pre-seed grazie all\u2019investimento di un pool di business angel, <strong>Dog Heroes distribuisce in tutta Italia quattro ricette a base di tacchino, maiale, manzo e pesce.<\/strong><\/p>\n<h3>Il petfood piace agli investitori<\/h3>\n<p><em>\u201cL\u2019alimentazione \u00e8 sicuramente una delle categorie a cui gli amanti dei cani prestano pi\u00f9 attenzione, con un valore per il mercato europeo del solo cibo industriale che supera i 10 miliardi di euro. Ma \u00e8 anche un settore in grande trasformazione: i proprietari dei cani stanno diventando sempre pi\u00f9 attenti e consapevoli dell\u2019impatto che l\u2019alimentazione ha sulla salute del loro fedele compagno a quattro zampe. Iniziano ad essere insoddisfatti dell\u2019offerta tradizionale di cibo secco e umido \u2013 <\/em>spiegano Pierluigi Consolandi e Marco Lagan\u00e0, fondatori della startup<em> \u2013 Dog Heroes consegna a domicilio piani alimentari personalizzati a base di pappe fresche. E\u2019 un modello di business e di servizio che all\u2019estero si sta gi\u00e0 diffondendo, e che ha gi\u00e0 conquistato gli investitori: in Inghilterra, Butternut Box ha raccolto 28 milioni di dollari, negli Stati Uniti The Farmer&#8217;s Dog ne ha raccolti 49 milioni. Noi abbiamo scelto di portarlo anche in Italia\u201d.<\/em><\/p>\n<p>La startup, che nei primi 16 mesi di attivit\u00e0 ha consegnato oltre 95.000 porzioni di pappe a 1600 cani, ha raggiunto picchi del +300% di ordini mese su mese nel primo periodo di pandemia, e da allora continua a incrementare il giro di affari, con una crescita media di oltre il 50% trimestre su trimestre che dimostra il grande potenziale del canale digitale.<\/p>\n<p><em>\u201cProponiamo un modello integrato che controlla tutto il processo, dalla ricerca delle materie prime alla produzione delle pappe. Le ricette sono studiate da un team di veterinari nutrizionisti e porzionate sul fabbisogno di ogni singolo cane, mentre il cibo \u00e8 cucinato fresco nel nostro laboratorio poco prima della delivery, ogni due settimane: \u00e8 un modello che senza l\u2019online non sarebbe possibile <\/em>&#8211; concludono i due fondatori &#8211; <em>Crediamo moltissimo nel canale e-commerce coniugato al controllo della produzione e, quindi, della qualit\u00e0 del prodotto: con i nuovi capitali abbiamo l\u2019ambizioso progetto di realizzare uno stabilimento di oltre 1.000 mq con capacit\u00e0 produttiva fino a 50 tonnellate mensili\u201d.<\/em><\/p>\n<div id=\"start-3834408601\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pi\u00f9 di 2 miliardi di euro di fatturato totale nei primi 8 mesi del 2020: vola il settore del petfood in Italia. L\u2019ultimo rapporto Iri-Assalco restituisce la fotografia di un settore in via di sviluppo e di digitalizzazione: da un lato il canale e-commerce, che cresce a doppia cifra dal 2018, ha toccato nel 2020 &hellip;<\/p>\n","protected":false},"author":21,"featured_media":9654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,4936],"tags":[4056,4054,4055,4053],"class_list":["post-9648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family","category-lifestyle","tag-cibo-per-cani","tag-dog-heroes","tag-pasti-bilanciati-per-animali-domestici","tag-petfood"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dog Heroes, vola l\u2019e-commerce del petfood - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"\u201cdiete&quot; studiate da un team di veterinari nutrizionisti per garantire il giusto apporto di proteine, vitamine e sali minerali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/starthinkmagazine.smlwebdesign.it\/lifestyle\/family\/dog-heroes-vola-le-commerce-del-petfood\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dog Heroes, vola l\u2019e-commerce del petfood - Starthink Magazine\" \/>\n<meta property=\"og:description\" content=\"\u201cdiete&quot; studiate da un team di veterinari nutrizionisti per garantire il giusto apporto di proteine, vitamine e sali minerali\" \/>\n<meta property=\"og:url\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/lifestyle\/family\/dog-heroes-vola-le-commerce-del-petfood\/\" \/>\n<meta property=\"og:site_name\" content=\"Starthink Magazine\" \/>\n<meta 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