{"id":9413,"date":"2021-03-10T07:00:18","date_gmt":"2021-03-10T06:00:18","guid":{"rendered":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/?p=9413"},"modified":"2026-02-08T16:06:58","modified_gmt":"2026-02-08T15:06:58","slug":"ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli\/","title":{"rendered":"iKasa, in Giappone lo sharing riguarda gli ombrelli"},"content":{"rendered":"<p><strong>Dimenticare a casa l\u2019ombrello non \u00e8 pi\u00f9 un problema. Almeno in Giappone.<\/strong> Mentre da noi aumentano i servizi di car, scooter, bike, ed ora anche monopattino sharing, a Tokyo e in numerose altre citt\u00e0 nipponiche prende il volo l\u2019umbrella sharing.<\/p>\n<h3>Per la persona e per l\u2019ambiente<\/h3>\n<p>In Giapponese, \u201combrello\u201d si traduce col termine \u201cKasa\u201d. Aggiungiamo l\u2019oramai evocativa \u201ci\u201d, accostata pi\u00f9 o meno universalmente a tutto ci\u00f2 che \u00e8 \u201csmart\u201d (per Steve Jobs, al tempo del lancio dell\u2019iMac nel 1998, <em>\u201cInternet, Individual, Instruct, Inform, Inspire\u201d)<\/em>, ed ecco il nome del servizio: <a href=\"https:\/\/www.facebook.com\/iKasaJapan\/\" target=\"_blank\" rel=\"noopener\"><strong>iKasa.<\/strong><\/a> Gestito dalla compagnia Nature Innovation Group, l\u2019umbrella sharing unisce condivisione e riuso delle risorse, permettendo di limitare l\u2019utilizzo di materiali dannosi per l\u2019ambiente grazie al <strong>noleggio giornaliero di ombrelli in plastica riciclata.<\/strong><\/p>\n<h3>Come funziona<\/h3>\n<p>Per utilizzare il servizio, \u00e8 sufficiente <strong>connettersi all\u2019app ufficiale di iKasa<\/strong>. Una volta creato il proprio account e associata allo stesso una carta prepagata, alle prime avvisaglie di pioggia baster\u00e0 cercare sulla mappa il punto di distribuzione di ombrelli pi\u00f9 vicino. Dopo aver verificato l\u2019apertura del punto iKasa e la disponibilit\u00e0 di ombrelli, giunti sul posto si potr\u00e0 scegliere quello preferito. Scansionato il codice QR sul manico, partir\u00e0 il timer del noleggio; quando l\u2019ombrello avr\u00e0 esaurito la sua funzione, baster\u00e0 scansionare nuovamente il QR code per bloccare il timer al banco di restituzione.<\/p>\n<div id='gallery-1' class='gallery galleryid-9413 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/image2-e1615313153309.jpg'><img decoding=\"async\" width=\"300\" height=\"198\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/image2-e1615313153309-300x198.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/image2-e1615313153309-768x506.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/image2-e1615313153309.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/image2-e1615313153309-300x198.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-2-e1615313330894.jpg'><img decoding=\"async\" width=\"300\" height=\"198\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-2-e1615313330894-300x198.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-2-e1615313330894-768x506.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-2-e1615313330894.jpg 962w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-2-e1615313330894-300x198.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-1-e1615313385573.jpg'><img decoding=\"async\" width=\"300\" height=\"198\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-1-e1615313385573-300x198.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-1-e1615313385573-768x506.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-1-e1615313385573.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/ikasa-1-e1615313385573-300x198.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Il noleggio costa \u00a5 70 al giorno (circa 0,54 euro). Se si dimentica di restituire l\u2019ombrello, si pagher\u00e0 un importo per i giorni extra; ma solo fino a un totale di \u00a5 420 (circa 3,24 euro): raggiunta quella soglia, l\u2019ombrello potr\u00e0 considerarsi fondamentalmente\u2026 \u201cacquistato\u201d\u2026<\/p>\n<p>Lanciato nel 2018, il progetto ha riscosso molto successo, con oltre 160mila utenti, pi\u00f9 di 800 postazioni aperte presso le principali stazioni ferroviarie e metropolitane e un tasso di restituzione vicino al 100 per cento.<\/p>\n<h3>Sempre pi\u00f9 sostenibile<\/h3>\n<p>Raggiunto il favore degli utenti, l\u2019azienda continua ad impegnarsi per una maggiore sostenibilit\u00e0 ambientale. Grazie alla partnership con l\u2019impresa TerraCycle, attiva nel settore del riciclo in 21 stati, Nature Innovation Group ha lanciato <strong>\u201cZiploc Recycle Project\u201d<\/strong>: un\u2019iniziativa che prevede <strong>la raccolta dei sacchetti alimentari con zip non pi\u00f9 utilizzabili e la loro trasformazione in ombrelli<\/strong>; naturalmente targati Ziploc e pronti per la distribuzione nei punti di noleggio iKASA.<\/p>\n<div id=\"start-3230927517\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dimenticare a casa l\u2019ombrello non \u00e8 pi\u00f9 un problema. Almeno in Giappone. Mentre da noi aumentano i servizi di car, scooter, bike, ed ora anche monopattino sharing, a Tokyo e in numerose altre citt\u00e0 nipponiche prende il volo l\u2019umbrella sharing. Per la persona e per l\u2019ambiente In Giapponese, \u201combrello\u201d si traduce col termine \u201cKasa\u201d. Aggiungiamo &hellip;<\/p>\n","protected":false},"author":9,"featured_media":9420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4927],"tags":[3988,3992,3991,3989,3990],"class_list":["post-9413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sharing-economy","category-startup-economia","tag-ikasa","tag-nature-innovation-group","tag-terracycle","tag-umbrella-sharing","tag-ziploc-recycle-project"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iKasa, in Giappone lo sharing riguarda gli ombrelli - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"A Tokyo e in numerose altre citt\u00e0 del Giappone prende sempre pi\u00f9 piede l\u2019umbrella sharing. iKasa permette di noleggiare all&#039;occorrenza\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iKasa, in Giappone lo sharing riguarda gli ombrelli - Starthink Magazine\" \/>\n<meta property=\"og:description\" content=\"A Tokyo e in numerose altre citt\u00e0 del Giappone prende sempre pi\u00f9 piede l\u2019umbrella sharing. iKasa permette di noleggiare all&#039;occorrenza\" \/>\n<meta property=\"og:url\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli\/\" \/>\n<meta property=\"og:site_name\" content=\"Starthink Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/starthinkmagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T06:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T15:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/03\/umbrellas-1281751_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1222\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carola Tangari\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carola Tangari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli\\\/\"},\"author\":{\"name\":\"Carola Tangari\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#\\\/schema\\\/person\\\/d62700c48350aba1473f5275badb978b\"},\"headline\":\"iKasa, in Giappone lo sharing riguarda gli ombrelli\",\"datePublished\":\"2021-03-10T06:00:18+00:00\",\"dateModified\":\"2026-02-08T15:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli\\\/\"},\"wordCount\":384,\"publisher\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/ikasa-in-giappone-lo-sharing-riguarda-gli-ombrelli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2021\\\/03\\\/umbrellas-1281751_1920.jpg\",\"keywords\":[\"iKasa\",\"Nature Innovation Group\",\"TerraCycle\",\"umbrella sharing\",\"Ziploc Recycle Project\"],\"articleSection\":[\"Sharing Economy\",\"STARTUP &amp; 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