{"id":8932,"date":"2021-01-20T07:00:21","date_gmt":"2021-01-20T06:00:21","guid":{"rendered":"https:\/\/www.starthinkmagazine.it\/?p=8932"},"modified":"2026-02-12T00:45:16","modified_gmt":"2026-02-11T23:45:16","slug":"impossible-brands-la-moda-alla-prova-dei-post","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/lifestyle\/moda-e-lusso\/impossible-brands-la-moda-alla-prova-dei-post\/","title":{"rendered":"Impossible Brands, la moda alla prova dei post"},"content":{"rendered":"<p><strong>Prendi un prodotto che ancora non esiste, modificalo, provalo, condividilo e guarda che succede:<\/strong> se avr\u00e0 ottenuto un buon numero di like, probabilmente presto lo vedrai sfilare per le strade e nelle vetrine di negozi reali e virtuali.<\/p>\n<p><em>Reale e Virtuale<\/em>. Appunto: sono due delle parole chiave che meglio si accostano alla startup<a href=\"https:\/\/www.impossible-brands.com\/\" target=\"_blank\" rel=\"noopener\"> Impossible Brands<\/a>. La terza parola \u00e8 <em>Social<\/em>.<\/p>\n<p>Il progetto, nato dall\u2019unione delle idee e delle competenze di <strong>Alessandro Botteon, Anastasiia Masiutkina D\u2019Ambrosio ed Edoardo Di Luzio<\/strong> (con il background tecnologico di Alessandro, l\u2019esperienza nella moda di Anastasiia e l\u2019orientamento strategico-economico di Edoardo), lancia la sua personale sfida (e soluzione) al mondo della moda: la linea pi\u00f9 bella del mondo? Per vedere la luce dovr\u00e0 superare la prova dei post.<\/p>\n<h3>Dal virtuale al reale<\/h3>\n<p>L\u2019idea di Impossible Brands \u00e8 quella di <strong>testare virtualmente la validit\u00e0 e soprattutto la <em>vendibilit\u00e0<\/em> di un prodotto o di un brand<\/strong>, valutando il livello di gradimento degli stessi attraverso l\u2019osservazione del comportamento e delle interazioni degli utenti.<\/p>\n<div id='gallery-1' class='gallery galleryid-8932 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/Schermata-2021-01-19-alle-18.48.50.png'><img decoding=\"async\" width=\"300\" height=\"109\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" aria-describedby=\"gallery-1-8937\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/Schermata-2021-01-19-alle-18.48.50-300x109.png 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/Schermata-2021-01-19-alle-18.48.50-768x279.png 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/Schermata-2021-01-19-alle-18.48.50.png 884w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/Schermata-2021-01-19-alle-18.48.50-300x109.png\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-8937'>\n\t\t\t\tAlessandro Botteon, Anastasiia Masiutkina D\u2019Ambrosio ed Edoardo Di Luzio\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/jeans-828693_1920.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/jeans-828693_1920-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/jeans-828693_1920-1024x683.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/jeans-828693_1920-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/jeans-828693_1920-1536x1024.jpg 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/jeans-828693_1920.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/jeans-828693_1920-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Come funziona<\/h3>\n<p>On line si pu\u00f2 trovare la <strong>versione digitale di un indumento o un accessorio non ancora in produzione<\/strong> (jeans, scarpe, occhiali, borse\u2026); <strong>attraverso l\u2019intelligenza artificiale e alcuni particolari filtri, si pu\u00f2 provare il capo, adattarlo ai propri gusti, scegliere colori, forme, texture, e poi scattarsi una foto da condividere sui social<\/strong>, oppure scaricare, a fronte di un contributo, un\u2019immagine realistica in cui sembra effettivamente di indossare l\u2019accessorio in questione.<\/p>\n<p><em>\u00abMa non finisce qui &#8211; <\/em>spiega Alessandro Botteon, co-founder della startup<em> &#8211; dopo che abbiamo valutato il tasso di gradimento delle persone attraverso l\u2019engagment e lo sharing, capendo quanto e come hanno provato gli oggetti virtuali di un\u2019ipotetica collezione reale, produciamo davvero la linea: per cui andremo a finalizzare solo quei capi o quegli accessori che sappiamo aver gi\u00e0 riscontrato un certo successo e che sono piaciuti di pi\u00f9, almeno on line\u00bb.<\/em><\/p>\n<p>In questo modo \u00e8 nato il marchio di borse di alta gamma disegnato da Anastasiia Masiutkina D\u2019Ambrosio <strong>AMA-Bags<\/strong>, primo brand dell\u2019azienda: <em>\u00abUna vera esperienza figital &#8211; <\/em>sottolineano dalla startup<em> &#8211; come si dice, a met\u00e0 tra il fisco e il digitale ed \u00e8 quello che ci differenzia da una digital company: noi abbiamo una rete di professionisti che va dal grafic designer all\u2019artigiano, capace di realizzare il prodotto\u00bb.<\/em><\/p>\n<h3>Ottimizzazione delle risorse e sostenibilit\u00e0<\/h3>\n<p>A dare il via al progetto, spiega Edoardo Di Luzio, \u00e8 stata l\u2019idea di <strong>ottimizzare le risorse; non solo economiche, ma anche e soprattutto ambientali:<\/strong><\/p>\n<p><em>\u00abOggi <\/em>&#8211; sottolinea Di Luzio &#8211;<em> sul suolo americano, ogni abitante butta 37 chili di vestiti ogni anno, 92 miliardi di tonnellate di vestiti nel mondo. L\u2019industria della moda \u00e8 il secondo settore per il consumo di acqua ed \u00e8 responsabile del 10% di tutte le emissioni di anidride carbonica causate dall\u2019essere umano. Cos\u00ec ci siamo concentrati sulla sostenibilit\u00e0 di processo, prima ancora che su quella dei materiali, che pure non manca. La produzione \u00e8 completamente made in Italy e anche per questo evitiamo grandi spostamenti dal punto di vista logistico\u00bb.<\/em><\/p><div id=\"start-851347452\" class=\"start-ann_3_4_paragrafo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>In una innovativa visione di una <em>\u00abmoda a due velocit\u00e0\u00bb<\/em>, quella rapidissima che corre sui social e quella pi\u00f9 ponderata che mira a produzioni di altissima gamma, i tre giovani imprenditori puntano sulla <strong>scalabilit\u00e0 del progetto<\/strong>: <em>\u00abPer ora pensiamo a marchi di nostra propriet\u00e0, ma non \u00e8 escluso che presto non si apra anche a designer esterni che vogliano prima testare il loro prodotto &#8211; <\/em>spiegano<em> &#8211; Nella prima met\u00e0 del 2021 lanceremo il nostro secondo brand (saranno occhiali da sole) e nei prossimi quattro anni abbiamo gi\u00e0 nel cassetto altri sei marchi, pronti a decollare. Ogni brand \u00e8 un\u2019isola a s\u00e9, con un sito, una campagna marketing sua, un suo target: diciamo che Impossible Brands \u00e8 l\u2019umbrella company che raccoglie storie differenti\u00bb.<\/em><\/p>\n<div id=\"start-304132064\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Prendi un prodotto che ancora non esiste, modificalo, provalo, condividilo e guarda che succede: se avr\u00e0 ottenuto un buon numero di like, probabilmente presto lo vedrai sfilare per le strade e nelle vetrine di negozi reali e virtuali. Reale e Virtuale. Appunto: sono due delle parole chiave che meglio si accostano alla startup Impossible Brands. &hellip;<\/p>\n","protected":false},"author":9,"featured_media":8935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4936,23],"tags":[3887,3888,3889,3886,3890],"class_list":["post-8932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda-e-lusso","tag-alessandro-botteon","tag-anastasiia-masiutkina-dambrosio","tag-edoardo-di-luzio","tag-impossible-brands","tag-innovazione-moda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impossible Brands, la moda alla prova dei post - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"testare virtualmente la vendibilit\u00e0 di un prodotto o di un brand, valutando il livello di gradimento degli stessi attraverso l\u2019osservazione\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/starthinkmagazine.smlwebdesign.it\/lifestyle\/moda-e-lusso\/impossible-brands-la-moda-alla-prova-dei-post\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impossible Brands, la moda alla prova dei post - 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