{"id":8885,"date":"2021-01-11T07:00:06","date_gmt":"2021-01-11T06:00:06","guid":{"rendered":"https:\/\/www.starthinkmagazine.it\/?p=8885"},"modified":"2026-02-12T00:45:57","modified_gmt":"2026-02-11T23:45:57","slug":"clicknpizza-il-canale-diretto-tra-il-tuo-frigo-e-la-pizzeria-di-fiducia","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/lifestyle\/food\/clicknpizza-il-canale-diretto-tra-il-tuo-frigo-e-la-pizzeria-di-fiducia\/","title":{"rendered":"Click\u2019N&#8217;Pizza, il canale diretto tra il tuo frigo e la pizzeria di fiducia"},"content":{"rendered":"<p><strong>Click\u2019n&#8217;food, Click\u2019n&#8217;coffe, Click\u2019n&#8217;pizza! <\/strong><strong>La nuova Lampada di Aladino \u00e8 un grosso pulsante rosso che si attacca al frigorifero<\/strong> e che conosce in anticipo i nostri desideri &#8211; almeno in ambito gastronomico. Non provate a sfregarlo: per attivare il \u201cgenio\u201d basta un click.<\/p>\n<p>L\u2019oggetto del desiderio &#8211; e per il desiderio &#8211; di tutti i golosi, si chiama <strong>Click\u2019N\u2019Pizza<\/strong>: un dispositivo ideato dalla <strong>startup dell\u2019Internet of Things <a href=\"http:\/\/www.lacomanda.it\/\" target=\"_blank\" rel=\"noopener\">La Comanda<\/a>, fondata da Carlo Brianza e Andrea Gaggi.<\/strong><\/p>\n<p>Nemmeno la fatica di scegliere: basta spingere il pulsante sul frigo per vedersi recapitare a casa in pochissimo tempo la propria pizza preferita. <strong>Click\u2019N\u2019pizza non necessita di smartphone: si avvale del wifi di casa<\/strong> per inviare le ordinazioni in modo facile e veloce, creando un <strong>canale diretto tra il consumatore e la pizzeria di fiducia<\/strong>.<\/p>\n<div id='gallery-1' class='gallery galleryid-8885 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clickn02.png'><img decoding=\"async\" width=\"300\" height=\"171\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clickn02-300x171.png 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clickn02-768x438.png 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clickn02.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clickn02-300x171.png\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_1.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_1-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_1-1024x683.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_1-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_1.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_1-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_3.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_3-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_3-1024x683.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_3-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_3.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_3-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_2.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_2-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_2-1024x683.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_2-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_2.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/01\/clicknpizza_food_2-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Gira e rigira<\/h3>\n<p>Il pulsante rosso, appeso in bella vista sul frigorifero o appoggiato sulla sua base in cucina, permette, tramite rotazione, di impostare e salvare in memoria i propri piatti preferiti: <strong>non solo pizza, ma anche panini, primi, secondi, piatti unici, bevande e caff\u00e8.<\/strong><\/p>\n<p><em>\u201cClick\u2019N\u2019Pizza nasce dall&#8217;idea di voler rendere pi\u00f9 semplice, pi\u00f9 veloce e pi\u00f9 divertente un&#8217;azione per noi ricorrente. Nello specifico della pizza, l&#8217;azione \u00e8 particolarmente ricorrente, perch\u00e9 le persone non solo ordinano frequentemente, ma ordinano quasi sempre la stessa pizza\u201d<\/em> spiega Carlo Brianza, ingegnere, CEO &amp; Founder di La Comanda.<\/p>\n<h3>Non solo one click<\/h3>\n<p>Una volta impostato il proprio food preferito, basta pigiare sul pulsante per inviare l\u2019ordine. Se, tuttavia, i gusti &#8211; o le voglie del momento &#8211; dovessero cambiare, <strong>il display permette di visualizzare e selezionare le alternative presenti nel menu e le offerte speciali attivate dal nostro pizzaiolo o ristoratore di fiducia.<\/strong><\/p>\n<p><em>\u201cEd \u00e8 l\u00ec che nasce la relazione &#8211; <\/em>sottolinea Brianza <em>&#8211; perch\u00e9 al di l\u00e0 della semplice conferma dell&#8217;ordine effettuato, ricever\u00f2 altre comunicazioni, come promozioni in occasione di eventi particolari\u201d.<\/em><\/p>\n<h3>Dritti al punto<\/h3>\n<p>In un momento in cui l\u2019economia di quartiere \u00e8 messa a dura prova dalle limitazioni imposte dall\u2019emergenza sanitaria, il contatto diretto con il consumatore diventa un\u2019opportunit\u00e0 ancora pi\u00f9 rilevante. Nel caso di Click\u2019N\u2019Pizza, i messaggi non si perdono nel mare dei social &#8211; ancora pi\u00f9 affollato in questo particolare momento storico -, ma arrivano diretti, pronti ad essere colti dove e quando servono.<\/p>\n<p><em>\u201cA differenza dello smartphone, sul quale ricevo qualsiasi genere di comunicazione, che fa rumore e sul quale i messaggi promozionali sono spesso inopportuni e quasi fastidiosi &#8211; <\/em>spiega Brianza<em> &#8211; il display di Click &#8216;n&#8217; Pizza, \u00e8 sul frigorifero. Dunque io legger\u00f2 il messaggio promozionale al posto giusto e al momento giusto, quando sto pensando alla mia cena. Il messaggio cos\u00ec mi coglier\u00e0 proprio nel momento in cui avr\u00f2 l&#8217;apertura mentale per ricevere quel tipo di comunicazione\u201d.<\/em><\/p><div id=\"start-306753009\" class=\"start-ann_3_4_paragrafo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<div id=\"start-2089819192\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Click\u2019n&#8217;food, Click\u2019n&#8217;coffe, Click\u2019n&#8217;pizza! La nuova Lampada di Aladino \u00e8 un grosso pulsante rosso che si attacca al frigorifero e che conosce in anticipo i nostri desideri &#8211; almeno in ambito gastronomico. Non provate a sfregarlo: per attivare il \u201cgenio\u201d basta un click. L\u2019oggetto del desiderio &#8211; e per il desiderio &#8211; di tutti i golosi, &hellip;<\/p>\n","protected":false},"author":9,"featured_media":8888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,4936],"tags":[3871,97,2300,3872,3873,3874,67],"class_list":["post-8885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-lifestyle","tag-clicknpizza","tag-food","tag-food-delivery","tag-la-comanda","tag-pizza-in-un-click","tag-pizza-veloce","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Click\u2019N&#039;Pizza, il canale diretto tra il tuo frigo e la pizzeria di fiducia - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Click&#039;N&#039;Pizza \u00e8 un pulsante rosso che si attacca al frigorifero e che permette di 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