{"id":6869,"date":"2018-08-13T06:00:03","date_gmt":"2018-08-13T05:00:03","guid":{"rendered":"https:\/\/www.starthinkmagazine.it\/?p=6869"},"modified":"2026-02-08T16:07:01","modified_gmt":"2026-02-08T15:07:01","slug":"tickete-google-analytics-sana-buco-nero-degli-acquisti-offline","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/","title":{"rendered":"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline"},"content":{"rendered":"<p>La percentuale di coloro che comprano online si attesta attorno al 10%, mentre il restante 90% preferisce ancora acquistare direttamente presso i negozi e le boutiques, restando cos\u00ec ancorati all\u2019esperienza di acquisto offline.<\/p>\n<p>Le compravendite su internet sono facili da monitorare in quanto l\u2019e-commerce raccoglie ed analizza le statistiche di ci\u00f2 che viene acquistato e venduto fornendo degli studi di settore sul comportamento e sulle abitudini delle persone attraverso differenti informazioni:<\/p>\n<p>-l\u2019attitudine del compratore;<\/p>\n<p>-la modalit\u00e0 di pagamento;<\/p>\n<p>-la tempistica di acquisto di ciascun oggetto;<\/p>\n<p>-le opzioni regalo;<\/p>\n<p>-il luogo di provenienza;<\/p>\n<p>-etc\u2026<\/p>\n<p>Perci\u00f2, per quanto riguarda gli acquisti online, \u00e8 fin troppo semplice soddisfare l\u2019esigenza delle aziende di conoscere caratteristiche ed abitudini di acquisto dei loro clienti.<\/p><div id=\"start-2869410633\" class=\"start-ann_3_4_paragrafo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Il problema si pone invece nel caso degli acquisti offline, ovvero nei negozi.<\/p>\n<p><a href=\"https:\/\/website.tickete.it\/#\/\"><strong>Tickete<\/strong><\/a> serve proprio a questo.<\/p>\n<div id='gallery-1' class='gallery galleryid-6869 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-mobile-marketing-9-638.jpg'><img decoding=\"async\" width=\"300\" height=\"169\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-mobile-marketing-9-638-300x169.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-mobile-marketing-9-638-390x220.jpg 390w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-mobile-marketing-9-638.jpg 638w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-mobile-marketing-9-638-300x169.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/visual-intervista-tickete_1.jpg'><img decoding=\"async\" width=\"300\" height=\"141\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/visual-intervista-tickete_1-300x141.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/visual-intervista-tickete_1-768x361.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/visual-intervista-tickete_1.jpg 850w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/visual-intervista-tickete_1-300x141.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-2-638.jpg'><img decoding=\"async\" width=\"300\" height=\"169\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-2-638-300x169.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-2-638-390x220.jpg 390w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-2-638.jpg 638w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-2-638-300x169.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete.jpg'><img decoding=\"async\" width=\"300\" height=\"120\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-300x120.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/tickete-300x120.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Monitorare gli acquisti offline sanando il buco nero delle vendite in negozio<\/h3>\n<p>La startup propone una modalit\u00e0 per certi versi &#8220;spronante&#8221;. Infatti, <strong>i consumatori possono fornire i propri scontrini a <a href=\"https:\/\/website.tickete.it\/#\/\">Tickete<\/a>, direttamente ed in modo volontario, scattandogli semplicemente una foto. Gli scontrini che finiscono quindi nell\u2019applicazione andranno a ricostruire la giornata, gli usi e le abitudini di ciascun cliente.<\/strong><\/p>\n<p><strong>\u00c8 la realt\u00e0 del <em>gamification<\/em>: <a href=\"https:\/\/website.tickete.it\/#\/\">Tickete<\/a> invita i propri utenti a fornire questi dati, incentivandoli a partecipare gratuitamente al <em>gratta e vinci digitale<\/em> che offre la possibilit\u00e0 di aggiudicarsi premi, buoni sconto e promozioni in linea con i propri interessi.<\/strong><\/p>\n<p>In un\u2019ottica di &#8220;omnicanalit\u00e0&#8221;, il settore dei <em>big data<\/em> cresce in maniera esponenziale di anno in anno e ruota intorno agli ambiti che in primis costituiscono il suo potenziale:<\/p>\n<p>-le ricerche di mercato;<\/p>\n<p>-i media e l&#8217;advertising;<\/p>\n<p>&#8211; il marketing \/ l&#8217;insight\u2026<\/p>\n<p>A tal fine, <a href=\"https:\/\/website.tickete.it\/#\/\"><strong>Tickete<\/strong><\/a> e gli altri suoi competitor italiani (Ti Frutta, Klikkapromo, CheckBonus\u2026) forniscono costantemente dati e studi di settore.<\/p>\n<p><a href=\"https:\/\/website.tickete.it\/#\/\"><strong>Tickete<\/strong><\/a>, per\u00f2, rispetto alla concorrenza, non si basa esclusivamente su un unico canale per la lettura degli scontrini: esso prende in considerazione oltre all\u2019applicazione per smartphone, anche i siti web e la chatbot.<\/p>\n<p>Inoltre, esso vuole offrire al consumatore la possibilit\u00e0 di digitalizzare e tenere archiviati i propri scontrini evitando di accumularli nel portafogli o nella borsa.<\/p>\n<p>Insomma, \u201c<em>Tickete ha l\u2019obiettivo ambizioso di diventare tra le pi\u00f9 importanti societ\u00e0 di big data sulle abitudini di consumo al mondo<\/em>\u201d: questo \u00e8 quello che \u00e8 stato affermato dal team dell\u2019App (Luca Gisi, Andrea Giglio, Giuseppe Lorizzo, Angelo Libero Mangieri, Daniele Mariani) e che far\u00e0 da monito per la crescita e la riuscita della societ\u00e0.<\/p>\n<p>Ai posteri l\u2019ardua sentenza.<\/p>\n<div id=\"start-2730959770\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La percentuale di coloro che comprano online si attesta attorno al 10%, mentre il restante 90% preferisce ancora acquistare direttamente presso i negozi e le boutiques, restando cos\u00ec ancorati all\u2019esperienza di acquisto offline. Le compravendite su internet sono facili da monitorare in quanto l\u2019e-commerce raccoglie ed analizza le statistiche di ci\u00f2 che viene acquistato e &hellip;<\/p>\n","protected":false},"author":3,"featured_media":6870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4927],"tags":[2485,2484,2645,2639,2641,49,2668,2644,2646,2658,1635,2665,2650,2642,2583,2667,1629,2654,2640,2643,2656,2655,2662,2664,2638,1281,2661,2196,2647,2657,2659,2660,2653,2652,2666,70,67,2648,2649,2637,2663,2651],"class_list":["post-6869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sharing-economy","category-startup-economia","tag-danielemascolo","tag-starthinkmagazine","tag-acquistioffline","tag-andreagiglio","tag-angeloliberomangieri","tag-app","tag-archiviazione","tag-bigdata","tag-buconerodegliacquistioffline","tag-buonisconto","tag-chatbot","tag-checkbonus","tag-comportamentieabitudini","tag-danielemariani","tag-danielepaulino","tag-digitalizzazione","tag-fintech","tag-gamification","tag-giuseppelorizzo","tag-googleanalytics","tag-grattaevinci","tag-grattaevincidigitale","tag-insight","tag-klikkapromo","tag-lucagisi","tag-marketing","tag-mediaedadvertising","tag-monitoraggio","tag-negozi","tag-premi","tag-promozioni","tag-ricerchedimercato","tag-scontrini","tag-scontrinofiscale","tag-sitiweb","tag-smartphone","tag-startup","tag-studidisettore","tag-studiodisettore","tag-tickete","tag-tifrutta","tag-usiecostumi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TICKETE, il Google Analytics che sana il buco nero degli acquisti offline.<\/title>\n<meta name=\"description\" content=\"Tickete monitora gli acquisti offline sanando cos\u00ec il buco nero delle vendite in negozio incentivando i propri utenti a partecipare al gratta e vinci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline.\" \/>\n<meta property=\"og:description\" content=\"Tickete monitora gli acquisti offline sanando cos\u00ec il buco nero delle vendite in negozio incentivando i propri utenti a partecipare al gratta e vinci.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"Starthink Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/starthinkmagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-13T05:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T15:07:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/13902674_626022187561149_8474983595685534716_n.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"La Redazione\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"La Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/\"},\"author\":{\"name\":\"La Redazione\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#\\\/schema\\\/person\\\/b12bfde63c9720514685ef62f48bd856\"},\"headline\":\"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline\",\"datePublished\":\"2018-08-13T05:00:03+00:00\",\"dateModified\":\"2026-02-08T15:07:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/\"},\"wordCount\":443,\"commentCount\":143,\"publisher\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2018\\\/08\\\/13902674_626022187561149_8474983595685534716_n.png\",\"keywords\":[\"#DanieleMascolo\",\"#StarthinkMagazine\",\"AcquistiOffline\",\"AndreaGiglio\",\"AngeloLiberoMangieri\",\"app\",\"Archiviazione\",\"BigData\",\"BucoNeroDegliAcquistiOffline\",\"BuoniSconto\",\"Chatbot\",\"CheckBonus\",\"ComportamentiEAbitudini\",\"DanieleMariani\",\"DanielePaulino\",\"Digitalizzazione\",\"Fintech\",\"Gamification\",\"GiuseppeLorizzo\",\"GoogleAnalytics\",\"GrattaEvinci\",\"GrattaEvinciDigitale\",\"Insight\",\"Klikkapromo\",\"LucaGisi\",\"marketing\",\"MediaEdAdvertising\",\"monitoraggio\",\"Negozi\",\"Premi\",\"Promozioni\",\"RicercheDiMercato\",\"Scontrini\",\"ScontrinoFiscale\",\"SitiWeb\",\"smartphone\",\"startup\",\"StudiDiSettore\",\"StudioDiSettore\",\"Tickete\",\"TiFrutta\",\"UsiEcostumi\"],\"articleSection\":[\"Sharing Economy\",\"STARTUP &amp; ECONOMIA\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/\",\"url\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/\",\"name\":\"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2018\\\/08\\\/13902674_626022187561149_8474983595685534716_n.png\",\"datePublished\":\"2018-08-13T05:00:03+00:00\",\"dateModified\":\"2026-02-08T15:07:01+00:00\",\"description\":\"Tickete monitora gli acquisti offline sanando cos\u00ec il buco nero delle vendite in negozio incentivando i propri utenti a partecipare al gratta e vinci.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#primaryimage\",\"url\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2018\\\/08\\\/13902674_626022187561149_8474983595685534716_n.png\",\"contentUrl\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2018\\\/08\\\/13902674_626022187561149_8474983595685534716_n.png\",\"width\":960,\"height\":485},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"STARTUP &amp; ECONOMIA\",\"item\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/categoria\\\/startup-economia\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sharing Economy\",\"item\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/categoria\\\/startup-economia\\\/sharing-economy\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#website\",\"url\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/\",\"name\":\"Starthink Magazine\",\"description\":\"Startup, Innovazione e Tecnologia in Europa | European Innovation Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#organization\",\"name\":\"Starthink Magazine\",\"url\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2017\\\/06\\\/logo-web-starthink-magazine.png\",\"contentUrl\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2017\\\/06\\\/logo-web-starthink-magazine.png\",\"width\":272,\"height\":90,\"caption\":\"Starthink Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/starthinkmagazine\\\/\",\"https:\\\/\\\/x.com\\\/StarthinkMag\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCUSs83jT_8o4ZUCqxp_ntVQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#\\\/schema\\\/person\\\/b12bfde63c9720514685ef62f48bd856\",\"name\":\"La Redazione\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a094bd3e07b6795d3cf13583e4a7dc58c4ec7ca5fad98710b1f564d8bd71127f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a094bd3e07b6795d3cf13583e4a7dc58c4ec7ca5fad98710b1f564d8bd71127f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a094bd3e07b6795d3cf13583e4a7dc58c4ec7ca5fad98710b1f564d8bd71127f?s=96&d=mm&r=g\",\"caption\":\"La Redazione\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline.","description":"Tickete monitora gli acquisti offline sanando cos\u00ec il buco nero delle vendite in negozio incentivando i propri utenti a partecipare al gratta e vinci.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/","og_locale":"it_IT","og_type":"article","og_title":"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline.","og_description":"Tickete monitora gli acquisti offline sanando cos\u00ec il buco nero delle vendite in negozio incentivando i propri utenti a partecipare al gratta e vinci.","og_url":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/","og_site_name":"Starthink Magazine","article_publisher":"https:\/\/www.facebook.com\/starthinkmagazine\/","article_published_time":"2018-08-13T05:00:03+00:00","article_modified_time":"2026-02-08T15:07:01+00:00","og_image":[{"width":960,"height":485,"url":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/13902674_626022187561149_8474983595685534716_n.png","type":"image\/png"}],"author":"La Redazione","twitter_misc":{"Scritto da":"La Redazione","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#article","isPartOf":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/"},"author":{"name":"La Redazione","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#\/schema\/person\/b12bfde63c9720514685ef62f48bd856"},"headline":"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline","datePublished":"2018-08-13T05:00:03+00:00","dateModified":"2026-02-08T15:07:01+00:00","mainEntityOfPage":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/"},"wordCount":443,"commentCount":143,"publisher":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#organization"},"image":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/13902674_626022187561149_8474983595685534716_n.png","keywords":["#DanieleMascolo","#StarthinkMagazine","AcquistiOffline","AndreaGiglio","AngeloLiberoMangieri","app","Archiviazione","BigData","BucoNeroDegliAcquistiOffline","BuoniSconto","Chatbot","CheckBonus","ComportamentiEAbitudini","DanieleMariani","DanielePaulino","Digitalizzazione","Fintech","Gamification","GiuseppeLorizzo","GoogleAnalytics","GrattaEvinci","GrattaEvinciDigitale","Insight","Klikkapromo","LucaGisi","marketing","MediaEdAdvertising","monitoraggio","Negozi","Premi","Promozioni","RicercheDiMercato","Scontrini","ScontrinoFiscale","SitiWeb","smartphone","startup","StudiDiSettore","StudioDiSettore","Tickete","TiFrutta","UsiEcostumi"],"articleSection":["Sharing Economy","STARTUP &amp; ECONOMIA"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/","url":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/","name":"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline.","isPartOf":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#primaryimage"},"image":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/13902674_626022187561149_8474983595685534716_n.png","datePublished":"2018-08-13T05:00:03+00:00","dateModified":"2026-02-08T15:07:01+00:00","description":"Tickete monitora gli acquisti offline sanando cos\u00ec il buco nero delle vendite in negozio incentivando i propri utenti a partecipare al gratta e vinci.","breadcrumb":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#primaryimage","url":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/13902674_626022187561149_8474983595685534716_n.png","contentUrl":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/13902674_626022187561149_8474983595685534716_n.png","width":960,"height":485},{"@type":"BreadcrumbList","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/tickete-google-analytics-sana-buco-nero-degli-acquisti-offline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/starthinkmagazine.smlwebdesign.it\/"},{"@type":"ListItem","position":2,"name":"STARTUP &amp; ECONOMIA","item":"https:\/\/starthinkmagazine.smlwebdesign.it\/categoria\/startup-economia\/"},{"@type":"ListItem","position":3,"name":"Sharing Economy","item":"https:\/\/starthinkmagazine.smlwebdesign.it\/categoria\/startup-economia\/sharing-economy\/"},{"@type":"ListItem","position":4,"name":"TICKETE, il Google Analytics che sana il buco nero degli acquisti offline"}]},{"@type":"WebSite","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#website","url":"https:\/\/starthinkmagazine.smlwebdesign.it\/","name":"Starthink Magazine","description":"Startup, Innovazione e Tecnologia in Europa | European Innovation Magazine","publisher":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/starthinkmagazine.smlwebdesign.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#organization","name":"Starthink Magazine","url":"https:\/\/starthinkmagazine.smlwebdesign.it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#\/schema\/logo\/image\/","url":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2017\/06\/logo-web-starthink-magazine.png","contentUrl":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2017\/06\/logo-web-starthink-magazine.png","width":272,"height":90,"caption":"Starthink Magazine"},"image":{"@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/starthinkmagazine\/","https:\/\/x.com\/StarthinkMag","https:\/\/www.youtube.com\/channel\/UCUSs83jT_8o4ZUCqxp_ntVQ"]},{"@type":"Person","@id":"https:\/\/starthinkmagazine.smlwebdesign.it\/#\/schema\/person\/b12bfde63c9720514685ef62f48bd856","name":"La Redazione","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/a094bd3e07b6795d3cf13583e4a7dc58c4ec7ca5fad98710b1f564d8bd71127f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a094bd3e07b6795d3cf13583e4a7dc58c4ec7ca5fad98710b1f564d8bd71127f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a094bd3e07b6795d3cf13583e4a7dc58c4ec7ca5fad98710b1f564d8bd71127f?s=96&d=mm&r=g","caption":"La Redazione"}}]}},"_links":{"self":[{"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/posts\/6869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/comments?post=6869"}],"version-history":[{"count":5,"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/posts\/6869\/revisions"}],"predecessor-version":[{"id":6893,"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/posts\/6869\/revisions\/6893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/media\/6870"}],"wp:attachment":[{"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/media?parent=6869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/categories?post=6869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starthinkmagazine.smlwebdesign.it\/api\/wp\/v2\/tags?post=6869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}