{"id":6844,"date":"2018-08-03T06:00:24","date_gmt":"2018-08-03T05:00:24","guid":{"rendered":"https:\/\/www.starthinkmagazine.it\/?p=6844"},"modified":"2026-02-12T00:45:18","modified_gmt":"2026-02-11T23:45:18","slug":"levis-utilizzera-i-robot-per-rifinire-i-suoi-jeans","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/lifestyle\/moda-e-lusso\/levis-utilizzera-i-robot-per-rifinire-i-suoi-jeans\/","title":{"rendered":"Levi&#8217;s utilizzer\u00e0 i robot per rifinire i suoi jeans"},"content":{"rendered":"<p>I pantaloni pi\u00f9 democratici del fashion system sono nati quasi per caso da un\u2019idea di Levi Strauss, imprenditore di abbigliamento bavarese emigrato in California a fine Ottocento per far fruttare il business di famiglia. Vendendo in poco tempo il carico di vestiti col quale era partito, trasform\u00f2 in un paio di pantaloni l\u2019unico pezzo di stoffa da tendone per i carri che gli era rimasto: erano i primi jeans. Questi pantaloni tanto resistenti furono apprezzati dai minatori della zona, ma da allora sono state diverse le evoluzioni dei jeans: dalla scelta del denim come tessuto all\u2019intuizione di Davis &#8211; sarto del Nevada &#8211; per rinforzare i jeans senza ricorrere ai rivetti di rame, ai jeans <a href=\"https:\/\/www.yoox.com\/it\/donna\/shoponline\/jeans%20e%20denim_mc\" target=\"_blank\" rel=\"noopener\"><strong>da donna<\/strong><\/a> \u2013 tanto che oggi questo capo \u201cda lavoro\u201d \u00e8 un\u2019icona di stile anche per l\u2019abbigliamento femminile.<\/p>\n<h3>La trasformazione del processo produttivo di Levi\u2019s<\/h3>\n<p>Una rivoluzione tecnologica \u00e8 alle porte in casa Levi Strauss: <strong>dal 2020 lo storico brand di abbigliamento, noto soprattutto per i suoi jeans, impiegher\u00e0 robot nelle ultime fasi del processo produttivo<\/strong>. Le rifiniture dei jeans come piccoli strappi e scolorite non saranno pi\u00f9 fatte a mano, ma realizzate da macchine laser. Il progetto che rivoluzioner\u00e0 la progettazione, la realizzazione e la commercializzazione dei jeans Levi\u2019s prende il nome di F.L.X. (future-led execution). La digitalizzazione del processo di produzione determiner\u00e0 la riduzione di tutti i passaggi manuali finora necessari per rifinire e personalizzare i jeans: grazie alle macchine, da una ventina di passaggi manuali si passer\u00e0 a tre steps circa; semplificando cos\u00ec l\u2019intera catena produttiva e velocizzando i tempi.<\/p>\n<div id='gallery-1' class='gallery galleryid-6844 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/jeans-792049_1920.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/jeans-792049_1920-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/jeans-792049_1920-1024x683.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/jeans-792049_1920-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/jeans-792049_1920-1536x1024.jpg 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/jeans-792049_1920.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/jeans-792049_1920-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/pocket-2324242_1920.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/pocket-2324242_1920-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/pocket-2324242_1920-1024x683.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/pocket-2324242_1920-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/pocket-2324242_1920-1536x1024.jpg 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/pocket-2324242_1920.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/pocket-2324242_1920-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/Levis-jeans.jpg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/Levis-jeans-300x225.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/Levis-jeans-1024x768.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/Levis-jeans-768x576.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/Levis-jeans-1536x1152.jpg 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/Levis-jeans.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/08\/Levis-jeans-300x225.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Le implicazioni economiche, lavorative e ambientali del cambiamento<\/h3>\n<p>La decisione di Levi\u2019s di introdurre macchine laser nel processo di produzione nasce dalla necessit\u00e0 di <strong>contenere tempi, costi ed impatto delle <a href=\"https:\/\/www.lifeme.it\/2017\/05\/come-vestiti-nascondono-tossine-sostanze-tossiche-html\/\" target=\"_blank\" rel=\"noopener\">sostanze chimiche<\/a> sull\u2019ambiente.<\/strong> Per terminare un paio di jeans basteranno 90 secondi, a fronte dei 60 minuti attuali per confezionare due o tre paia di pantaloni. Anche il processo di ideazione del modello sar\u00e0 velocizzato: saranno prodotti dei jeans standard che i designer, e in futuro i clienti, potranno personalizzare attraverso un software. Dalla progettazione alla creazione passeranno pochi giorni o settimane anzich\u00e9 mesi, come accade ora. Grazie alla digitalizzazione del processo di fabbricazione, le sostanze chimiche impiegate nelle finiture dei jeans passeranno da qualche migliaia a poche decine, consentendo a Levi\u2019s di avvicinarsi all\u2019obiettivo di azzerare la sostanze chimiche per il 2020. Anche gli operai saranno pi\u00f9 tutelati: la minore esposizione alle sostanze chimiche sar\u00e0 un fattore positivo per la loro salute. Il brand ha affermato che la rivoluzione del processo produttivo non si tradurr\u00e0 nella decurtazione del personale, quello in esubero sar\u00e0 riassegnato ad altre divisioni aziendali con altre funzioni.<\/p>\n<div id=\"start-3207894903\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>I pantaloni pi\u00f9 democratici del fashion system sono nati quasi per caso da un\u2019idea di Levi Strauss, imprenditore di abbigliamento bavarese emigrato in California a fine Ottocento per far fruttare il business di famiglia. Vendendo in poco tempo il carico di vestiti col quale era partito, trasform\u00f2 in un paio di pantaloni l\u2019unico pezzo di &hellip;<\/p>\n","protected":false},"author":3,"featured_media":6845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4936,23],"tags":[2621,1504,2622,1502,2623,200,888],"class_list":["post-6844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda-e-lusso","tag-f-l-x","tag-jeans","tag-jeans-da-donna","tag-levis","tag-no-sostanze-chimiche","tag-robot","tag-sostenibilita-ambientale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Levi&#039;s utilizzer\u00e0 i robot per rifinire i suoi jeans - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Levi Strauss: dal 2020 lo storico brand di abbigliamento, noto 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