{"id":6600,"date":"2018-05-23T06:00:33","date_gmt":"2018-05-23T05:00:33","guid":{"rendered":"http:\/\/www.starthinkmagazine.it\/?p=6600"},"modified":"2026-02-08T16:07:02","modified_gmt":"2026-02-08T15:07:02","slug":"virality-la-piattaforma-italiana-influencer-marketing","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/virality-la-piattaforma-italiana-influencer-marketing\/","title":{"rendered":"Virality, la piattaforma italiana di influencer marketing"},"content":{"rendered":"<p><strong>Virality \u00e8 il primo servizio italiano di crowdfluencing marketing. E&#8217; entrato di recente\u00a0nell&#8217;incubatore bolognese di startup Gellify, e si prepara a diventare una realt\u00e0 consistente nel mondo\u00a0dell&#8217;influencer marketing.<\/strong><\/p>\n<p><a href=\"https:\/\/virality.community\" target=\"_blank\" rel=\"noopener\">Virality<\/a> permette al tuo brand di essere venduto (per davvero!) da persone, e non da celebrit\u00e0.<\/p>\n<div id='gallery-1' class='gallery galleryid-6600 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_2.jpg'><img decoding=\"async\" width=\"300\" height=\"188\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_2-300x188.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_2-1024x640.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_2-768x480.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_2.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_2-300x188.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_3.jpg'><img decoding=\"async\" width=\"300\" height=\"188\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_3-300x188.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_3-1024x640.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_3-768x480.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_3.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_3-300x188.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_4.jpg'><img decoding=\"async\" width=\"300\" height=\"188\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_4-300x188.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_4-1024x640.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_4-768x480.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_4.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_4-300x188.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_5.jpg'><img decoding=\"async\" width=\"300\" height=\"188\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_5-300x188.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_5-1024x640.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_5-768x480.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_5.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_5-300x188.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_6.png'><img decoding=\"async\" width=\"300\" height=\"150\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_6-300x150.png 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_6-1024x512.png 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_6-768x384.png 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_6-1536x768.png 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_6.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_6-300x150.png\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_7.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_7-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_7-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_7.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/05\/NewEconomy_Virality_7-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Sei un influencer? Sei un&#8217;azienda?<\/h3>\n<p>Virality, attraverso un sistema automatizzato di intelligenza artificiale, <strong>seleziona per te<\/strong> un ampio gruppo di <strong>micro-influencer.<\/strong> Questi hanno di sicuro un seguito minore rispetto alle grandi star dei social media, ma aggregati possiedono una capacit\u00e0 comunicativa pi\u00f9 coinvolgente di poche grandi celebrities.<\/p>\n<p>Lo dimostra un&#8217;analisi effettuata dalla stessa startup. Dai dati Instagram, il social media di riferimento del servizio, \u00e8 emerso che la capacit\u00e0 media di engagement diminuisce da 3,4% (segmento relativo ai &#8220;micro-influencer&#8221;) a 2,9% (&#8220;celebrities&#8221;). <strong>Il tasso di coinvolgimento degli influencer pi\u00f9 piccoli si \u00e8 cos\u00ec rivelato maggiore del 17% rispetto ai grandi.<\/strong><\/p>\n<h3>Come funziona Virality?<\/h3>\n<p>Attraverso un sistema automatizzato di <strong>intermediazione tra influencer e brand.<\/strong><\/p>\n<ul>\n<li>Una dashboard innovativa permette di <strong>monitorare la crescita del tuo account<\/strong> e capire realmente chi \u00e8 tuo follower.<\/li>\n<li>Virality individua poi ogni utente in target, cos\u00ec da <strong>creare campagne di influencer marketing pi\u00f9 efficaci possibile.<\/strong><\/li>\n<li>In ogni momento potrai <strong>monitorare le performance e gestire le campagne<\/strong> in modo automatico.<\/li>\n<\/ul>\n<h3>Chi c&#8217;\u00e8 dietro Virality<\/h3>\n<p>Il fondatore \u00e8 <strong>Gianluca Bernardi,<\/strong> imprenditore digitale e influencer su Instagram. Al suo fianco hanno lavorato <strong>Leonardo Petrini, Fabio Benedetti e Biagio Chirico,<\/strong> Data Scientists e Software Developers con esperienze nel team di ricerca del Gruppo Unipol.<\/p>\n<p>La startup si inserisce in un mercato, quello dell&#8217;influencer marketing, che al momento vale oltre 1 miliardo e mezzo di dollari ed \u00e8 in costante crescita. Il servizio esemplifica alla perfezione la <strong>teoria della <a href=\"https:\/\/en.wikipedia.org\/wiki\/Disruptive_innovation\" target=\"_blank\" rel=\"noopener\">&#8220;disruptive innovation&#8221;<\/a><\/strong> elaborata da <strong>Clayton M. Christensen<\/strong> negli anni &#8217;90.<\/p>\n<p>Le innovazioni disruptive, secondo Christensen, presentano funzionalit\u00e0 considerate poco interessanti dai clienti attuali ma al tempo stesso riscuotono buon successo e si diffondono con una velocit\u00e0 molto elevata.<\/p>\n<p>Virality dovrebbe farci capire che <strong>il web \u00e8 soprattutto collaborazione e non competizione.<\/strong> Sul web l&#8217;unione fa la forza, perch\u00e9 non ricordare questa lezione anche per la vita reale?<\/p><div id=\"start-1007522996\" class=\"start-ann_3_4_paragrafo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p><em>Martina Coscetta<\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/rcm-eu.amazon-adsystem.com\/e\/cm?o=29&#038;p=48&#038;l=ur1&#038;category=amazonrenewed&#038;banner=0C8PRE883HCCK6M5PBR2&#038;f=ifr&#038;linkID=6c13c9330725c07f4557eed8da15cafc&#038;t=starthinkmaga-21&#038;tracking_id=starthinkmaga-21\" width=\"728\" height=\"90\" scrolling=\"no\" border=\"0\" marginwidth=\"0\" style=\"border:none;\" frameborder=\"0\"><\/iframe><\/p>\n<div id=\"start-4220545936\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Virality \u00e8 il primo servizio italiano di crowdfluencing marketing. E&#8217; entrato di recente\u00a0nell&#8217;incubatore bolognese di startup Gellify, e si prepara a diventare una realt\u00e0 consistente nel mondo\u00a0dell&#8217;influencer marketing. Virality permette al tuo brand di essere venduto (per davvero!) da persone, e non da celebrit\u00e0. Sei un influencer? Sei un&#8217;azienda? Virality, attraverso un sistema automatizzato di &hellip;<\/p>\n","protected":false},"author":37,"featured_media":6603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4927],"tags":[2446,2448,2445,2449,2443,2442,2447,749,2444,2441,2440],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sharing-economy","category-startup-economia","tag-biagio-chirico","tag-disruption","tag-fabio-benedetti","tag-gellify","tag-gianluca-bernardi","tag-influencer","tag-influencer-marketing","tag-instagram","tag-leonardo-petrini","tag-new-economy","tag-virality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virality, la piattaforma italiana di influencer marketing - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Virality \u00e8 il primo servizio italiano di influencer marketing. 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