{"id":6300,"date":"2018-02-21T09:34:53","date_gmt":"2018-02-21T08:34:53","guid":{"rendered":"http:\/\/www.starthinkmagazine.it\/?p=6300"},"modified":"2026-02-08T16:07:03","modified_gmt":"2026-02-08T15:07:03","slug":"lovby-consumatore-influencer","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/lovby-consumatore-influencer\/","title":{"rendered":"LovBY, da consumatore a influencer"},"content":{"rendered":"<p><strong>Ti piacciono i social? Hai sempre sognato di diventare\u00a0influencer? Ami conoscere nuovi brand? La startup <a href=\"https:\/\/www.lovby.com\/land\/std20161102?utm_medium=organic&amp;utm_campaign=organic&amp;utm_source=google&amp;o=google-organic\" target=\"_blank\" rel=\"noopener\">LovBY<\/a> \u00e8 ci\u00f2 che fa per te: trasforma la tua passione in un modo concreto per guadagnare e aumentare la tua visibilit\u00e0 sui social.\u00a0<\/strong><\/p>\n<h3>Come funziona LovBY?<\/h3>\n<ul>\n<li>Il vantaggio \u00e8 reciproco: l&#8217;utente, diventato <strong>&#8220;brand lover&#8221;<\/strong>, aumenta la propria visibilit\u00e0 e guadagna divulgando il brand online, mentre l&#8217;azienda si promuove capillarmente su tutti i social;<\/li>\n<li>Il promotore \u00e8 ricompensato direttamente dall&#8217;azienda attraverso i <strong>Lovies<\/strong>, monete virtuali spendibili sulla piattaforma;<\/li>\n<li>Con i Lovies \u00e8 possibile riscuotere diversi <strong>premi messi in palio da LovBY<\/strong>;<\/li>\n<\/ul>\n<div id='gallery-1' class='gallery galleryid-6300 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_1.jpg'><img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_1-300x300.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_1-150x150.jpg 150w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_1.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_1-300x300.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_2.jpg'><img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_2-300x300.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_2-150x150.jpg 150w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_2-768x768.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_2.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_2-300x300.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_3.jpg'><img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_3-300x300.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_3-150x150.jpg 150w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_3-768x768.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_3.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_3-300x300.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_4.jpg'><img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_4-300x300.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_4-150x150.jpg 150w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_4-768x768.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_4.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_4-300x300.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_5.jpg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_5-300x225.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_5-768x576.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_5.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_5-300x225.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_7.jpg'><img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_7-300x300.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_7-150x150.jpg 150w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_7-768x768.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_7.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_7-300x300.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Come diventare Brand Lover?<\/h3>\n<p>E&#8217; molto semplice: <strong>basta iscriversi alla piattaforma tramite i propri profili social<\/strong> e scegliere la propria &#8220;mission&#8221; in base al livello di gradimento del brand e del tempo che si pu\u00f2 impiegare in questa attivit\u00e0.<\/p>\n<h3>Come nasce LovBY<\/h3>\n<p>La startup viene fondata nel 2014 da <strong>Fabrizio Rametto insieme e TCommunication Spa<\/strong>, societ\u00e0 di comunicazione di Andrea Gualtieri, presidente di Groupalia. I numeri della startup relativi al primo anno e mezzo di attivit\u00e0 \u00a0sono promettenti:<\/p>\n<ul>\n<li><strong>120.000 Brand Lovers<\/strong><\/li>\n<li><strong>audience di circa 22 milioni di persone<\/strong><\/li>\n<li><strong>sviluppo di 2 milioni di azioni in comunicazione<\/strong><\/li>\n<\/ul>\n<p>Il prossimo obiettivo \u00e8 il raggiungimento della soglia minima di 150.000 euro sulla piattaforma di equity crowdfunding <a href=\"https:\/\/www.crowdfundme.it\/projects\/lovby\/\" target=\"_blank\" rel=\"noopener\"><strong>CrowdFundMe<\/strong><\/a>. Dal contesto italiano l&#8217;azienda mira ad espandersi a livello internazionale.<\/p>\n<p>Il concetto alla base di LovBY \u00e8 il <strong>permission marketing<\/strong>, un modello secondo cui \u00e8 il consumatore stesso che sceglie consapevolmente di ricevere comunicazioni dai brand e divulgarle presso la propria cerchia di conoscenze, in cambio di una ricompensa.<\/p>\n<p>Con LovBY potrai influenzare direttamente il modo in cui i tuoi brand preferiti si presentano sul mercato e ricevere in cambio premi speciali, oltre che maggiore visibilit\u00e0 sui tuoi profili social. Il tutto semplicemente iscrivendoti alla piattaforma. Facile no? Da consumatore a influencer in un unico step.<\/p>\n<p><strong><em>Martina Coscetta<\/em><\/strong><\/p>\n<div id=\"start-3813576665\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ti piacciono i social? Hai sempre sognato di diventare\u00a0influencer? Ami conoscere nuovi brand? La startup LovBY \u00e8 ci\u00f2 che fa per te: trasforma la tua passione in un modo concreto per guadagnare e aumentare la tua visibilit\u00e0 sui social.\u00a0 Come funziona LovBY? Il vantaggio \u00e8 reciproco: l&#8217;utente, diventato &#8220;brand lover&#8221;, aumenta la propria visibilit\u00e0 e &hellip;<\/p>\n","protected":false},"author":37,"featured_media":6310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4927],"tags":[2293,2290,2292,2289,2288,2291,2294,111],"class_list":["post-6300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sharing-economy","category-startup-economia","tag-brand","tag-brand-lovers","tag-crowdfundme","tag-fabrizio-rametto","tag-lovby","tag-lovies","tag-permission-marketing","tag-sharing-economy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LovBY, da consumatore a influencer - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"LovBY \u00e8 una piattaforma che permette ai suoi utenti di guadagnare premi e visibilit\u00e0 sui social promuovendo i brand che pi\u00f9 preferisce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/lovby-consumatore-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LovBY, da consumatore a influencer - Starthink Magazine\" \/>\n<meta property=\"og:description\" content=\"LovBY \u00e8 una piattaforma che permette ai suoi utenti di guadagnare premi e visibilit\u00e0 sui social promuovendo i brand che pi\u00f9 preferisce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/sharing-economy\/lovby-consumatore-influencer\/\" \/>\n<meta property=\"og:site_name\" content=\"Starthink Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/starthinkmagazine\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/martina.coscetta\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-21T08:34:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T15:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/SharingEconomy_LovBY_6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martina Coscetta\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina Coscetta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/lovby-consumatore-influencer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/lovby-consumatore-influencer\\\/\"},\"author\":{\"name\":\"Martina Coscetta\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#\\\/schema\\\/person\\\/a5275ca173dab17222c6e4e4212bad5c\"},\"headline\":\"LovBY, da consumatore a influencer\",\"datePublished\":\"2018-02-21T08:34:53+00:00\",\"dateModified\":\"2026-02-08T15:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/lovby-consumatore-influencer\\\/\"},\"wordCount\":318,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/sharing-economy\\\/lovby-consumatore-influencer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2018\\\/02\\\/SharingEconomy_LovBY_6.jpg\",\"keywords\":[\"Brand\",\"Brand Lovers\",\"CrowdFundMe\",\"Fabrizio Rametto\",\"LovBY\",\"Lovies\",\"Permission Marketing\",\"sharing economy\"],\"articleSection\":[\"Sharing Economy\",\"STARTUP &amp; 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