{"id":6250,"date":"2018-02-28T10:09:38","date_gmt":"2018-02-28T09:09:38","guid":{"rendered":"http:\/\/www.starthinkmagazine.it\/?p=6250"},"modified":"2026-02-08T16:07:50","modified_gmt":"2026-02-08T15:07:50","slug":"orthoponics-leconomia-circolare-dellurban-farming","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/green-economy\/orthoponics-leconomia-circolare-dellurban-farming\/","title":{"rendered":"Orthoponics, l&#8217;economia circolare dell&#8217;urban farming"},"content":{"rendered":"<p><strong>Si chiama <a href=\"http:\/\/www.orthoponics.com\" target=\"_blank\" rel=\"noopener\">Orthoponics<\/a>. Basata sui principi dell&#8217;economia circolare, questa startup nata a Bologna nel 2017 produce soluzioni per l&#8217;urban\u00a0farming innovative, sostenibili e produttive.\u00a0<\/strong><\/p>\n<p>Il sistema Orthoponics \u00e8 basato sull&#8217;<strong>acquaponica<\/strong>. Essa <strong>abbina alla coltivazione di vegetali \u00a0l&#8217;allevamento dei pesci<\/strong>, permettendo cos\u00ec di risparmiare pi\u00f9 del 90% di acqua rispetto ad un normale orto. Ma come funziona questo sistema?<\/p>\n<p>I rifiuti prodotti dai pesci, o meglio alcuni elementi in essi contenuti, necessari per le piante, vengono assorbiti da queste. Allo stesso tempo, le piante eliminano l&#8217;inquinamento e svolgono la funzione di filtro. In questo modo assicurano un ambiente sano per la sopravvivenza dei pesci.<\/p>\n<h3>Di che cosa si occupa Orthoponics?<\/h3>\n<p>La startup ha elaborato <strong>Ortho<\/strong>, un prodotto in due varianti (Domo e Wallo, rispettivamente una sfera ed un muro) adattabili a terrazzi e balconi che <strong>permettono la coltivazione di cibi biologici anche a chi vive in citt\u00e0<\/strong>. Utilizzando la tecnologia acquaponica il consumatore crea un ecosistema autosufficiente e biologico.<\/p>\n<p><strong>Con questo impianto \u00e8 possibile produrre cibo di qualit\u00e0 riutilizzando le risorse di scarto.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-6250 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_1.png'><img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_1-300x300.png 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_1-150x150.png 150w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_1-768x768.png 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_1.png 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_1-300x300.png\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_2.jpg'><img decoding=\"async\" width=\"300\" height=\"164\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_2-300x164.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_2-768x419.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_2.jpg 944w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_2-300x164.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_3.jpg'><img decoding=\"async\" width=\"300\" height=\"169\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_3-300x169.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_3-768x432.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_3-390x220.jpg 390w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_3.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_3-300x169.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_4.jpg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_4-300x225.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_4-768x576.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_4.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_4-300x225.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_5.jpg'><img decoding=\"async\" width=\"300\" height=\"169\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_5-300x169.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_5-768x432.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_5-390x220.jpg 390w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_5.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_5-300x169.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_7.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-medium size-medium lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_7-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_7-768x511.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_7.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_7-300x200.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>L&#8217;innovazione e la professionalit\u00e0 sono sempre premiate.<\/h3>\n<p>Orthoponics inoltre \u00e8 stato scelto per i seguenti programmi di accelerazione e startup:<\/p>\n<ul>\n<li>Climate-Kik Aster<\/li>\n<li>Fabriq (Milano)<\/li>\n<li>Up to Biz (CNA di Bologna)<\/li>\n<li>School Y Combinator<\/li>\n<\/ul>\n<p>La grande svolta arriva per\u00f2 con la <strong>vittoria del bando Start To Be Circular<\/strong> di Fondazione Bracco nel 2017. Valerio Ciotola, co-founder della startup, ha affermato: &#8220;La vittoria del bando \u00e8 stata fondamentale per accelerare il nostro percorso di crescita. Grazie al supporto fornitoci abbiamo sviluppato il nostro prodotto avvicinandolo alle esigenze di mercato. <strong>Questo premio ha dato pi\u00f9 valore alle nostre competenze fornendoci allo stesso tempo una grande spinta in avanti anche dal punto di vista delle partnership avviate da l\u00ec in poi<\/strong>.&#8221;<\/p>\n<p>Tra i premi del bando c&#8217;\u00e8 anche l&#8217;ingresso nell&#8217;incubatore SpeedMiUp.<\/p>\n<p>Colpo grosso questo per la nascente startup, che annovera tra il suo team il CMO Thomas Marino, il CEO Claudio Martina e il COO Damiano Avellino. L&#8217;unione del team rappresenta infatti il suo principale punto di forza, come afferma uno dei co-founder: &#8220;Il bando Start To Be Circular \u00e8 certamente un&#8217;importanze occasione di crescita per un&#8217;idea innovativa e vincente. <strong>Non dimenticatevi per\u00f2 che l&#8217;idea \u00e8 solo l&#8217;inizio, il bello viene dopo. Solo con un team unito e sinergico potrete superare le mille difficolt\u00e0 che vi si presenteranno davanti.<\/strong> Buona fortuna e, soprattutto, buon lavoro.&#8221;<\/p><div id=\"start-403755977\" class=\"start-ann_3_4_paragrafo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p><em>Martina Coscetta<\/em><\/p>\n<div id=\"start-1834595688\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Si chiama Orthoponics. Basata sui principi dell&#8217;economia circolare, questa startup nata a Bologna nel 2017 produce soluzioni per l&#8217;urban\u00a0farming innovative, sostenibili e produttive.\u00a0 Il sistema Orthoponics \u00e8 basato sull&#8217;acquaponica. Essa abbina alla coltivazione di vegetali \u00a0l&#8217;allevamento dei pesci, permettendo cos\u00ec di risparmiare pi\u00f9 del 90% di acqua rispetto ad un normale orto. Ma come funziona &hellip;<\/p>\n","protected":false},"author":37,"featured_media":6259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,4927],"tags":[2264,2268,2266,2262,2261,2267,320,2265,2263],"class_list":["post-6250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-economy","category-startup-economia","tag-acquaponica","tag-claudio-martina","tag-damiano-avellino","tag-greeneconomy","tag-orthoponics","tag-pesci","tag-piante","tag-thomas-marino","tag-valerio-ciotola"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orthoponics, l&#039;economia circolare dell&#039;urban farming - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Orthoponics \u00e8 una startup basata sui principi dell&#039;economia circolare che produce soluzioni per l&#039;urban farming innovative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/green-economy\/orthoponics-leconomia-circolare-dellurban-farming\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orthoponics, l&#039;economia circolare dell&#039;urban farming - Starthink Magazine\" \/>\n<meta property=\"og:description\" content=\"Orthoponics \u00e8 una startup basata sui principi dell&#039;economia circolare che produce soluzioni per l&#039;urban farming innovative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/startup-economia\/green-economy\/orthoponics-leconomia-circolare-dellurban-farming\/\" \/>\n<meta property=\"og:site_name\" content=\"Starthink Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/starthinkmagazine\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/martina.coscetta\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-28T09:09:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T15:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2018\/02\/GreenEconomy_Orthoponics_6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martina Coscetta\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina Coscetta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/green-economy\\\/orthoponics-leconomia-circolare-dellurban-farming\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/green-economy\\\/orthoponics-leconomia-circolare-dellurban-farming\\\/\"},\"author\":{\"name\":\"Martina Coscetta\",\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#\\\/schema\\\/person\\\/a5275ca173dab17222c6e4e4212bad5c\"},\"headline\":\"Orthoponics, l&#8217;economia circolare dell&#8217;urban farming\",\"datePublished\":\"2018-02-28T09:09:38+00:00\",\"dateModified\":\"2026-02-08T15:07:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/green-economy\\\/orthoponics-leconomia-circolare-dellurban-farming\\\/\"},\"wordCount\":418,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/startup-economia\\\/green-economy\\\/orthoponics-leconomia-circolare-dellurban-farming\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/starthinkmagazine.smlwebdesign.it\\\/starthink\\\/assets\\\/media\\\/2018\\\/02\\\/GreenEconomy_Orthoponics_6.jpg\",\"keywords\":[\"acquaponica\",\"Claudio Martina\",\"Damiano Avellino\",\"GreenEconomy\",\"Orthoponics\",\"pesci\",\"piante\",\"Thomas Marino\",\"Valerio Ciotola\"],\"articleSection\":[\"Green Economy\",\"STARTUP &amp; 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