{"id":10891,"date":"2022-01-14T07:00:32","date_gmt":"2022-01-14T06:00:32","guid":{"rendered":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/?p=10891"},"modified":"2026-02-12T00:56:07","modified_gmt":"2026-02-11T23:56:07","slug":"velvet-media-con-anothereality-il-metaverso-apre-alle-pmi","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/ai-tecnologia\/new-technology\/velvet-media-con-anothereality-il-metaverso-apre-alle-pmi\/","title":{"rendered":"Velvet Media con Anothereality, il Metaverso apre alle PMI"},"content":{"rendered":"<p><strong>Showroom e ambienti virtuali, eventi e incontri, gamification, esperienze multimediali immersive, corsi di formazione aziendali con realt\u00e0 aumentata e visori ottici.<\/strong> Questo e molto altro \u00e8 quello che si attende per il Metaverso, un vero e proprio mondo parallelo, che tanti anni fa avevamo iniziato ad esplorare con Second Life, ma che oggi, alla luce delle tecnologie a disposizione, conferisce un senso molto diverso all\u2019aggettivo \u201cvirtuale\u201d, divenendo sempre pi\u00f9 \u201creale\u201d e \u201cconcreto\u201d, seppure costruito per essere vissuto in rete.<\/p>\n<p>L\u2019idea del &#8220;nuovo&#8221; Metaverso \u00e8 quella di <strong>fornire l\u2019illusione della presenza<\/strong>, vivendo l\u2019esperienza nel mondo parallelo attraverso ologrammi, realt\u00e0 virtuale, realt\u00e0 aumentata e altre formule ancora.<br \/>\nFacebook (ora Meta) e Disney sono gi\u00e0 a lavoro e qualcuno cerca di guardare prima degli altri alle innumerevoli possibilit\u00e0 che potrebbero comparire all\u2019orizzonte.<\/p>\n<div id='gallery-1' class='gallery galleryid-10891 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920.jpg'><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920-1024x577.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920-300x169.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920-768x433.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920-1536x866.jpg 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920-390x220.jpg 390w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/vr-6882917_1920-1024x577.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3>Piccole e Medie Imprese<\/h3>\n<p>Velvet Media, agenzia di marketing e vendita on line attenta alle evoluzioni della comunicazione e della tecnologia, ha deciso di puntarvi, stringendo una partnership con la societ\u00e0 Anothereality, volta a portare nel mondo parallelo le Piccole e Medie Imprese.<\/p>\n<p>Anothereality \u00e8 la societ\u00e0 che per prima in Italia ha iniziato a sviluppare tecnologie in real time 3D e mondi virtuali. Adesso i loro servizi saranno perfezionati e ampliati dalle 150 persone che lavorano con Velvet Media, divise in team verticali con specializzazioni in tutti gli ambiti del marketing. Le porte del Metaverso si aprono cos\u00ec anche per le pmi e per quelle aziende che, fino ad oggi, non potevano accedervi per la mancanza di partner o per i costi eccessivi dell\u2019operazione.<\/p>\n<p><em>\u201cLe criptovalute e la realt\u00e0 virtuale sono molto pi\u00f9 reali di quanto alcune persone credano &#8211;<\/em> ha detto il ceo di Velvet Media, Bassel Bakdounes &#8211;<em> Il nostro scopo, come sempre, \u00e8 avvicinare e supportare le aziende in questo nuovo tipo di business. Vogliamo mettere a disposizione di tutti la nostra competenza e ricerca per portare l\u2019Italia ad essere pioniere di queste nuove esperienze e non rimanere indietro rispetto agli altri paesi. Abbiamo un\u2019occasione, questo \u00e8 il momento di sfruttarla e dare, per cos\u00ec dire, concretezza alla realt\u00e0 virtuale\u201d.<\/em><\/p>\n<p>La partnership \u00e8 stata siglata grazie alla collaborazione di Nicandro Francesco Cendamo, marketing consultant &amp; business development della sede milanese di Velvet Media, ed \u00e8 foriera di enormi possibilit\u00e0. <em>\u201cParlare di scenari di questo tipo genera una sensazione simile a quando si discuteva di social network dieci anni fa <\/em>&#8211; ricorda il general manager di Velvet Media, Stefano Negroni &#8211; <em>C\u2019era chi li snobbava e ha dovuto correre ai ripari, e chi ne ha intuito la potenza e ha creato la sua fortuna\u201d.<\/em><\/p>\n<h3>I nuovi paradigmi del marketing<\/h3>\n<p><em>\u201cQuello che accade nel Metaverso <\/em>&#8211; sottolineano dall&#8217;agenzia &#8211;<em> sta cambiando i paradigmi del marketing. C&#8217;\u00e8 il brand che decide di realizzare una capsule collection unica e tracciabile. E che poi la fa conoscere (e la mette in vendita) in alcuni metaversi gi\u00e0 esistenti, come quelli di Minecraft e Fortnite. Ma c&#8217;\u00e8 anche l&#8217;associazione di volontariato che per raccogliere fondi pu\u00f2 mettere all&#8217;asta uno solo di questi capi di abbigliamento. E cos\u00ec finanziare i propri progetti solidali tramite le criptovalute. D\u2019altro canto, i brand si stanno muovendo dal product placement ai mondi virtuali privati. Considerato poi che le aziende dovranno sempre pi\u00f9 agire come piattaforme che trasmettono i loro valori, esiste un potenziale per i mondi virtuali: il volume del mercato pubblicitario mondiale ci si aspetta cresca di 10,97 miliardi di dollari fino al 2024, i segnali indicano i giochi come il futuro della pubblicit\u00e0. Facebook sta accelerando la rivoluzione del Metaverso, ambiente virtuale che segna la nuova era delle piattaforme social\u201d.<\/em><\/p>\n<div id=\"start-261205986\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Showroom e ambienti virtuali, eventi e incontri, gamification, esperienze multimediali immersive, corsi di formazione aziendali con realt\u00e0 aumentata e visori ottici. Questo e molto altro \u00e8 quello che si attende per il Metaverso, un vero e proprio mondo parallelo, che tanti anni fa avevamo iniziato ad esplorare con Second Life, ma che oggi, alla luce &hellip;<\/p>\n","protected":false},"author":22,"featured_media":10895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4924,27],"tags":[4465,4964,4962,4704,1281,4363,1174,1054,4963,4961,4464],"class_list":["post-10891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-tecnologia","category-new-technology","tag-anothereality","tag-digital-economy","tag-ecosistema-digitale","tag-innovazione-tecnologica","tag-marketing","tag-metaverso","tag-pmi","tag-startup-innovative","tag-tecnologia-avanzata","tag-trasformazione-digitale","tag-velvet-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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