{"id":10860,"date":"2022-01-07T07:00:57","date_gmt":"2022-01-07T06:00:57","guid":{"rendered":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/?p=10860"},"modified":"2026-02-12T00:56:07","modified_gmt":"2026-02-11T23:56:07","slug":"kpi6-la-piattaforma-che-comprende-i-consumatori","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/ai-tecnologia\/new-technology\/kpi6-la-piattaforma-che-comprende-i-consumatori\/","title":{"rendered":"KPI6, la piattaforma che comprende i consumatori"},"content":{"rendered":"<p>Permettere ai brand di <strong>portare avanti le proprie ricerche di mercato in maniera autonoma, dinamica e in tempo reale<\/strong>. E\u2019 l\u2019idea di <a href=\"https:\/\/kpi6.com\/\" target=\"_blank\" rel=\"noopener\">KPI6<\/a>, startup italiana lanciata nel 2015 con il percorso di accelerazione di LVenture Group ed attualmente in cerca di nuovi investitori sulla piattaforma di equity crowdfunding Mamacrowd.<\/p>\n<h3>Il problema<\/h3>\n<p><em>\u201cIl settore delle ricerche di mercato <\/em>&#8211; spiegano dalla piattaforma &#8211;<em> sta vivendo una fase di profonda trasformazione. I metodi tradizionalmente utilizzati per condurre le indagini (come interviste qualitative e focus group) hanno rivelato negli ultimi anni una serie di limiti sempre pi\u00f9 incolmabili, quali tempistiche e costi di realizzazione eccessivamente elevati, mancanza di spontaneit\u00e0 nelle risposte degli utenti intervistati ed efficacia ridotta nel tempo. Inoltre, il veto all\u2019utilizzo dei dati personali degli utenti (cookie di terze parti) a scopi pubblicitari ha reso il quadro ancora pi\u00f9 complicato.\u00a0In un momento in cui i rapidi cambiamenti sociali, economici e culturali della nostra epoca rendono la comprensione dei consumatori pi\u00f9 che mai cruciale, le ricerche di mercato classiche non sono pi\u00f9 in grado di rispondere adeguatamente alle esigenze di brand e aziende, che necessitano di informazioni accurate e costantemente aggiornate. Non a caso, i lanci di nuovi prodotti (che richiedono appunto tali analisi) mostrano un tasso di fallimento dell\u201980%\u201d.<\/em><\/p>\n<div id='gallery-1' class='gallery galleryid-10860 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920.jpg'><img decoding=\"async\" width=\"1024\" height=\"617\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920-1024x617.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920-300x181.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920-768x462.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920-1536x925.jpg 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920-780x470.jpg 780w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/job-5382501_1920-1024x617.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Ed ecco dunque la soluzione proposta da KPI6: un software che risolve i principali problemi legati alle ricerche di mercato tradizionali, grazie a una metodologia innovativa basata sul <strong>social listening<\/strong>.<\/p>\n<h3>Come funziona<\/h3>\n<p><strong>KPI6 raccoglie le<\/strong> <strong>opinioni espresse pubblicamente <\/strong>su web e social da vari gruppi di individui e, grazie all\u2019impiego di diversi algoritmi di Intelligenza Artificiale (di cui uno proprietario), analizza i contenuti online allo scopo di determinare interessi, personalit\u00e0 ed altre caratteristiche di ogni segmento di pubblico. I dati raccolti vengono resi anonimi e trattati in maniera aggregata.<\/p>\n<div id='gallery-2' class='gallery galleryid-10860 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/woman-3040029_1920.jpg'><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/woman-3040029_1920-1024x683.jpg 1024w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/woman-3040029_1920-300x200.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/woman-3040029_1920-768x512.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/woman-3040029_1920-1536x1024.jpg 1536w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/woman-3040029_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2022\/01\/woman-3040029_1920-1024x683.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em>\u201cGrazie a KPI6 <\/em>&#8211; sottolineano gli sviluppatori &#8211;<em> le aziende possono non solo conoscere meglio il proprio cliente tipo e rimanere al passo con i suoi cambiamenti di gusti e abitudini, ma anche esplorare altre categorie di consumatori e colmare nuove necessit\u00e0, riducendo la distanza tra brand e consumatore finale\u201d.<\/em><\/p>\n<p>La raccolta, che ha gi\u00e0 superato l\u2019obiettivo minimo di 299.994\u20ac, \u00e8 ancora aperta sul portale <a href=\"https:\/\/mamacrowd.com\/it\/\" target=\"_blank\" rel=\"noopener\">Mamacrowd. <\/a>Con un investimento minimo di 495,55\u20ac, si potr\u00e0 entrare a pieno titolo nella base societaria di KPI6.<\/p>\n<div id=\"start-1783813011\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Permettere ai brand di portare avanti le proprie ricerche di mercato in maniera autonoma, dinamica e in tempo reale. E\u2019 l\u2019idea di KPI6, startup italiana lanciata nel 2015 con il percorso di accelerazione di LVenture Group ed attualmente in cerca di nuovi investitori sulla piattaforma di equity crowdfunding Mamacrowd. Il problema \u201cIl settore delle ricerche &hellip;<\/p>\n","protected":false},"author":26,"featured_media":10863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4924,27],"tags":[4964,4962,4704,4455,4456,1054,4963,4961],"class_list":["post-10860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-tecnologia","category-new-technology","tag-digital-economy","tag-ecosistema-digitale","tag-innovazione-tecnologica","tag-kpi6","tag-ricerche-di-mercato","tag-startup-innovative","tag-tecnologia-avanzata","tag-trasformazione-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI6, la piattaforma che comprende i consumatori - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Permettere ai brand di portare avanti le proprie ricerche di mercato in 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