{"id":10829,"date":"2021-12-31T07:00:08","date_gmt":"2021-12-31T06:00:08","guid":{"rendered":"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/?p=10829"},"modified":"2026-02-12T00:56:07","modified_gmt":"2026-02-11T23:56:07","slug":"smart-page-il-sito-web-che-si-esplora-con-la-voce","status":"publish","type":"post","link":"https:\/\/starthinkmagazine.smlwebdesign.it\/ai-tecnologia\/new-technology\/smart-page-il-sito-web-che-si-esplora-con-la-voce\/","title":{"rendered":"Smart Page, la pagina web che si esplora con la voce"},"content":{"rendered":"<p><strong>Un sito web vocale, interattivo e intelligente, ideato appositamente per essere \u201cnavigato\u201d ed esplorato attraverso la voce<\/strong> e per offrire un\u2019esperienza personalizzata individuale con gli utenti, in quanto sar\u00e0 l\u2019utente stesso a decidere che cosa chiedere e come esplorare lo spazio web. Si chiama Smart Page e verr\u00e0 presentato al mondo il 14 gennaio 2022.<\/p>\n<p><em>\u201cL\u2019idea nasce dalla difficolt\u00e0 come utente di navigare ed esplorare siti web spesso complessi perch\u00e9 ricchi di informazioni, o poco adatti per una navigazione da mobile, o con storytelling ripetitivi e ridondanti delle landing page. Molto spesso accompagnate da chatbot che capiscono poco o nulla perch\u00e9 basati su flussi pre-impostati\u201d<\/em> dice Giancarlo Scaglia, CEO di And Italia.<\/p>\n<h3>Dalla Landing Page alla Smart Page<\/h3>\n<p>Dopo la Landing Page, nata pi\u00f9 di 10 anni fa come strumento di marketing e come spazio a supporto del sito web in cui concentrarsi su pochi e specifici elementi, ecco la Smart Page, la prima generazione di sito web da vivere su desktop e mobile con tecnologia\u00a0VOICE FIRST, ovvero ideata appositamente per essere\u00a0\u201cnavigata\u201d ed esplorata attraverso la voce\u00a0(e ovviamente anche da tastiera).<\/p>\n<div id='gallery-1' class='gallery galleryid-10829 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/12\/smartpage2_newtech.jpg'><img decoding=\"async\" width=\"800\" height=\"451\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-large size-large lazy-img\" alt=\"\" srcset=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/12\/smartpage2_newtech.jpg 800w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/12\/smartpage2_newtech-300x169.jpg 300w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/12\/smartpage2_newtech-768x433.jpg 768w, https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/12\/smartpage2_newtech-390x220.jpg 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/starthinkmagazine.smlwebdesign.it\/starthink\/assets\/media\/2021\/12\/smartpage2_newtech.jpg\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em>\u201cSmart Page <\/em>&#8211; spiegano gli sviluppatori &#8211; <em>\u00e8 una single page application (ovvero navigabile in un\u2019unica pagina) e non ha un layout predefinito: si compone infatti durante la navigazione per offrire un\u2019esperienza personalizzata individuale, divertente ed efficiente con gli utenti, in quanto sar\u00e0 l\u2019utente stesso a decidere che cosa chiedere e come esplorare lo spazio web. <\/em><em>La pagina infatti \u00e8 dotata di quelle funzionalit\u00e0 tipiche dell\u2019intelligenza artificiale in grado di comprendere ed interpretare le richieste degli utenti nel linguaggio naturale delle persone, di interpretarle e di offrire risposte ed azioni in modo immediato, per una nuova esperienza utente basata sulla conversazione\u201d.<\/em><\/p>\n<h3>Modularit\u00e0 e flessibilit\u00e0<\/h3>\n<p>La Smart Page pu\u00f2 essere usata come una nuova tipologia di Landing Page, come un sito Web, come una web app, o come una chatbot. Le finalit\u00e0 a cui si presta sono molteplici: attivit\u00e0 di marketing, booking e vendita di prodotti, info point di un\u2019azienda, attivit\u00e0, evento, assistenza clienti di prodotti e servizi, catalogo o manuale d\u2019istruzione parlante, area di engagement e repository per convention ed eventi aziendali.<\/p>\n<p>Tra i punti di forza della Smart Page rientrano sicuramente la modularit\u00e0 e la flessibilit\u00e0 della creazione dell\u2019assistente, l\u2019integrazione con materiale multimediale e applicazioni di terze parti (appuntamenti, ticketing, mail, quiz, sondaggi e molto altro).<\/p>\n<p><em>\u201cMi piace definirla la prima forma di\u00a0Dialogo Aumentato\u00a0applicato al mondo del web <\/em>&#8211; dice Rocco Riccio, Project Manager della Smart Page &#8211;<em> un luogo in cui immergere la velocit\u00e0 della conversazione vocale all\u2019interno di uno spazio pieno di approfondimenti quali video, immagini, pulsanti, form, giochi e molto altro\u201d.<br \/>\n<\/em><\/p>\n<p>Dal 20 Dicembre 2021 \u00e8 possibile interagire con la prima forma di Smart Page sul sito <a href=\"http:\/\/www.thesmartpage.it\" target=\"_blank\" rel=\"noopener\">www.thesmartpage.it<\/a>. L\u2019evento di presentazione si terr\u00e0 il 14 Gennaio on line alle ore 10, previa iscrizione gratuita su <a href=\"https:\/\/www.eventbrite.it\/e\/biglietti-presentazione-smart-page-la-rivoluzione-del-sito-web-228286750817\" target=\"_blank\" rel=\"noopener\">EVENTBRITE<\/a><\/p>\n<div id=\"start-2365326906\" class=\"start-ann_fine-articolo start-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3991621000685762\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3991621000685762\" \ndata-ad-slot=\"8463779802\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un sito web vocale, interattivo e intelligente, ideato appositamente per essere \u201cnavigato\u201d ed esplorato attraverso la voce e per offrire un\u2019esperienza personalizzata individuale con gli utenti, in quanto sar\u00e0 l\u2019utente stesso a decidere che cosa chiedere e come esplorare lo spazio web. Si chiama Smart Page e verr\u00e0 presentato al mondo il 14 gennaio 2022. &hellip;<\/p>\n","protected":false},"author":23,"featured_media":10833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4924,27],"tags":[4964,4962,4704,4445,4444,4446,1054,4963,4961],"class_list":["post-10829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-tecnologia","category-new-technology","tag-digital-economy","tag-ecosistema-digitale","tag-innovazione-tecnologica","tag-landing-page","tag-sito-web-vocale","tag-smart-page","tag-startup-innovative","tag-tecnologia-avanzata","tag-trasformazione-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Page, la pagina web che si esplora con la voce - Starthink Magazine<\/title>\n<meta name=\"description\" content=\"Un sito web 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